WOTW Document 2020
Earlier this year Bubble were approached by dotdotdot (Layered Reality™) to refresh their brand, and produce a brand guidelines document for their War of the Worlds Immersive Experience in London.

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War of The Worlds: The Immersive Experience is an award-winning Layered Reality™ immersive experience that places guests into the heart of a Martian invasion in the City of London, all set to the world-famous music of Jeff Wayne’s The War of The Worlds.


Bubble were approached by dotdotdot, the producers of the experience to refresh their current typography, colour palette and to introduce brand standards to ensure their communication was consistent across all media. On top of all of that, we were also asked to produce a standard keynote slide template!

"We want it EPIC, FRESH and ORIGINAL!"

Working closely with dotdotdot's Marketing Director and to their recently produced 'hero imagery', Bubble got straight to work providing a number of typography and colour options. Throughout the creative process, we worked hard to ensure that whatever fonts were agreed upon would be able to work across both digital and print media, creating a consistent look and feel.

WOTW Brand Guidelines 2020

WOTW Brand Guidelines Cover 2020

After several weeks, Bubble had produced an entire brand guidelines document containing new design elements, print templates, typography, keynote assets and colour palette options.

This document helps to maintain a consistent brand that 'anyone' can pick up and ensure that everything from a billboard, through to a toilet sign are to the correct design standards and principles.

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